Lucas Fox is one of the very few Spanish luxury real estate agencies with its own specialist in-house new homes marketing division. Our professional creative, marketing and Public Relations teams are experienced in marketing and promoting new construction homes across the whole of Spain with a strong focus on the Barcelona and Madrid markets. We create and oversee a bespoke sales and marketing strategy suitable for all new home developments, optimising the value of any project.
The team works across a number of disciplines from the marketing budget and plan to producing a range of marketing materials such as brochures, flyers, renders, plan bibles and 3D and lifestyle videos as well as branding, digital marketing, events and Public Relations.
Lucas Fox’s in-house new homes marketing team offers the following specialisms:
Our creative team works closely with developers to fully understand each project. By identifying a project’s essence, values and goals, we ensure that the brand and logo are relevant, memorable and impactful.
Computer generated renders are an extremely important aspect of any new homes marketing campaign. They give prospective buyers a real understanding of how the space will look, how the light will fall, potential interior design ideas and how rooms will interconnect. The renders can be used on all marketing materials as well as on Social Media platforms, property portals, Direct Mail and AdWords (Pay-Per-Click) campaigns. Our creative team has produced renders for many high profile projects throughout Spain.
Our experienced graphic design team makes use of the very latest materials, formats and techniques and ensures that each project’s sales campaign is supported by the highest quality marketing materials. Our creative design and copywriting teams work together to produce fresh and innovative marketing materials including brochures, flyers, signage, infographics and digital banners as well as integrated advertising campaigns that reach the desired audience in the most effective and relevant way.
Website Design & Development
A project website is effectively an online brochure depicting all aspects of a new home development. It showcases exteriors and interiors and includes information on specifications, floor plans, materials and finishes, location, the local property market and lifestyle, as well as 3D and lifestyle videos, relevant press coverage and contact details.
The website is often the first point of contact for potential buyers so we ensure that the imagery is striking, the content clear and concise and the site itself easy to navigate. Project websites are also a point of referral for Direct Mail and AdWords (Pay-Per-Click) campaigns.
Our websites are user-friendly, responsive and interactive. We work on each project in a highly collaborative manner, going through every phase with the developer to ensure the process from analysis and planning to design and delivery is as smooth and stress-free as possible.
A sign or billboard for a project is essential to bring awareness to the local population and visitors passing by. The sign is a flexible canvas that can create a clear message including renders of the project, the number of units, completion date and contact details.
Good photography is essential and can be used on all marketing materials as well as for national and international PR and Social Media campaigns. We work with some of Spain’s leading professional real estate photographers, unrivalled in their field and experienced at showcasing every home and its location at their best.
Our video production team is highly experienced in shooting beautiful lifestyle videos and creating stunning drone footage, using carefully crafted content and graphics that combine to provide a slick presentation of each project. We also offer virtual 3D tours, using high quality software to ensure the very best interactive user experience.
Beautifully designed HTML emails (newsletters) can be sent to potential national and international investment clients, thanks to Lucas Fox’s growing buyer database.
This database includes over 21,000 High Net Worth Individuals, both Spanish and foreign, all actively looking to buy property in Spain. HTMLs can be sent throughout the marketing campaign, focusing on the project launch and key milestones.
Digital & Content Marketing
Our specialist digital marketing team works closely with our copywriting team to create optimised content and to achieve Page One Google ranking across different languages. They also manage targeted AdWords (Pay-Per-Click) campaigns.
Our campaigns are finely crafted to ensure that each project is exposed to the right buyers, covering worldwide markets including Europe, Asia, the Middle East and the US.
We list our properties on some of the world’s top property portals such as Le Figaro, Rightmove, Zoopla, Kyero, Think Spain and ListGlobally, as well as leading leading Spanish portals such as Idealista and Fotocasa. Around half of all our enquiries come via these portals.
We create effective multilingual Social Media campaigns across all platforms (Facebook, Instagram, LinkedIn, Twitter) using unique content, memorable imagery, original videos and eye-catching infographics. We take care of everything from the overall strategy, planning and design to the set-up and daily management.
Our in-house market research team analyses the local market and provides up-to-the-minute statistics to convey current trends and commentary, using our own data as well as statistics and information from reputable external sources.
Open Houses & Sponsorship
An Open House is an excellent opportunity for local residents to see the Show Home first hand and we have extensive experience at creating an inviting atmosphere that inspires interest in a project.
We can also source sponsorship opportunities ranging from art exhibitions to boat shows, ensuring that the project gets seen by the right people, at the right time, at the right place – and for the right price.
National & International Public Relations
With an extensive network of national and international media contacts and a content team experienced at transforming visions into compelling stories, we deliver bespoke PR campaigns, pinpointing relevant editorial opportunities.
As a result of our strong relationships with some of the world’s top property journalists, our targeted content regularly appear in leading offline and online publications such as The Wall Street Journal, The New York Times, the Financial Times, The Times, The Sunday Times, The Telegraph, The Economist, the South China Morning Post, Forbes, the Robb Report, El Mundo, El País, La Vanguardia, Expansión, Le Figaro, CNN and the BBC.