Super Prime in Spain: A constantly evolving market

What does “super prime” mean in Spain?

“Super prime in Spain is defined by a combination of exceptional factors: privileged location, distinctive architecture, spacious layouts, and the highest quality finishes,” explains Paloma Pérez Bravo, CEO of Lucas Fox.
“Areas such as La Moraleja in Madrid, the Golden Mile in Marbella, or Son Vida in Mallorca concentrate the most exclusive properties, traditionally priced above €8 million. These residences stand out for their unique architecture, cutting-edge technology, and premium services that ensure maximum security and privacy.”

In a market where demand continues to outpace supply, these properties set the new standard for residential excellence.

A global concept with local nuances

The notion of super prime varies according to each country’s culture and economy. In the United States, the threshold starts around $10–15 million, with terms such as ultra-luxury or trophy asset. In the United Kingdom, prime and super-prime describe homes exceeding £10 million in areas like Mayfair or Knightsbridge. In Dubai, luxury is often measured by community amenities — infinity pools, signature skyscrapers, and panoramic views over Palm Jumeirah. And in Asia, especially in Hong Kong and Singapore, super prime is synonymous with extreme land scarcity and record-breaking price per square metre.

Spain, by contrast, offers something unique: global exclusivity infused with Mediterranean authenticity and a lifestyle unmatched elsewhere.

What makes a property truly super prime

According to Pérez Bravo, “Properties at this level stand out for their exceptional blend of attributes. Beyond architecture and location, many carry cultural or historical significance that enhances their appeal. We’re also seeing growth in branded residences, such as Mandarin Oriental Residences, which offer hotel-level hospitality and personalized services that meet the highest expectations.”

These homes are not just real estate assets — they are lifestyle statements and legacy investments.

Spain’s most in-demand super prime destinations

Spain’s super prime map combines cosmopolitan capitals and leisure enclaves.

In Madrid, areas like Salamanca, Chamberí, and La Moraleja attract national entrepreneurs and Latin American buyers.
In Barcelona, Pedralbes and Sarrià remain strong with European demand.
Marbella and the Costa del Sol draw a truly international clientele — British, Nordic, Belgian, Arab, and Spanish high-net-worth families.
Mallorca and Ibiza embody global exclusivity, with German, Swiss, and British buyers seeking front-line coastal homes.

Who buys super prime properties

The typical buyer is an Ultra High Net Worth Individual (UHNWI) with assets exceeding €30 million.
They include international entrepreneurs, family offices, fund executives, heirs to large fortunes, celebrities, and tech founders.
Buyer profiles vary by region: Madrid attracts nationals and Latin Americans; Barcelona draws Europeans; Marbella and the Balearic Islands appeal to British, German, Nordic, and Middle Eastern clients.

A resilient and dynamic market

“The super prime market has proven highly resilient to economic headwinds,” notes Pérez Bravo. “Over the past five years, we’ve witnessed growing demand and limited supply, creating an increasingly competitive environment.”

This strength extends to the rental segment, where availability is scarce and tightly controlled, with discreetly managed leases and prices reflecting exclusivity. In the Balearics and Marbella, for instance, a €15 million villa can rent for up to €120,000 per week in high season.

Looking ahead

Super prime is not a trend, it’s the natural evolution of a market that values authenticity, craftsmanship, and personalized experience.
As Paloma Pérez Bravo concludes:

“Spain has established itself as a global benchmark for luxury living. Not only for the value of its properties, but for the quality of life and unique character it offers to those who choose to invest here.”