Shoppers at the luxury outlet shopping mall La Roca Village will have new friends to keep an eye on what they will be spending this spring. Giant plastic frogs, swallows, snails and rabbits are currently on display thanks to the ‘Cracking Art’ movement who have brought their initiative to Spain for the first time. Founded in Italy in 1993, the ‘Cracking Art’ movement has one goal: to change the rules of the game and bring art to the people. The objects are always displayed in unusual places and free for all to enjoy.
The huge plastic animals are unique in that once used, they can be melted down and recycled. This is the source of the word ‘cracking’ which is part of the process that transforms petrol into naphthalene, the basis of plastic.
Paolo Bettinardi from the initiative says that they chose La Roca Village as their latest destination, who are Lucas Fox partners, because fashion is a ‘reflection of life’.
“When I was young, my father would say to me ‘don’t touch this or that because art is beautiful and is there to be admired’. For us, art is anything that you can touch, hug and love. Works of art are only complete when there is interaction.”
The ‘Cracking Art’ movement is already on display in 400 different locations including Bangkok, Moscow, New York and Paris.
Visitors to La Roca Village will be able to see this latest installation until 31 May.