The company’s rationale for the new service is to respond to increased client demand for large high-end country properties. The agency has appointed a country and equestrian property specialist, Charlotte Rodriguez-Banks to oversee the new division.
The agency proactively identified a niche group of international clients who are actively looking for solid investments in Spain and interested in country lifestyle pursuits. Having identified the trend the agency followed up on client and vendor enquiries and concluded that there were two main buyer types. One category of buyer looked at enjoying the property with recreational land assets and the other looked to convert the property’s land assets into professional sporting and country lifestyle businesses.
Alex Vaughan, Director of Lucas Fox summarized the company’s intentions for the forthcoming year with the new division, ”The new country and sporting estate offering enables us to service a very interesting client profile and aggressively grow into new regions throughout the Spanish peninsula. We are proud to be the first agency to offer a specific country estate portfolio throughout Spain. We already had a strong portfolio of properties in Cataluña and over the last two quarters we have further expanded into Andalucía, Valencia and Mallorca. By the end of 2012 we plan to offer the widest selection of country and sporting estate properties in Spain”.
The real estate agency has quickly acquired instructions on a number of superb properties over the previous few months and plans to immediately market its product range.
Anthony Leaton, Marketing Director of Lucas Fox stated, “We launch the new service with approximately 500M EUR of properties in our portfolio and we have already attracted a significant level of enquiries when we had soft launched the service. Now we are heavily promoting this new service via all communication channels.“
Leaton concluded on the company’s marketing strategy, “In the next few weeks, we will be producing a market report outlining the strength of Spanish country real-estate. This will interest residential buyers and commercial investors”.
Charlotte Rodriguez-Banks, has been appointed to spearhead the new department. She enjoys over 25 years high-end luxury real estate experience, and is well known within the country pursuit community for her equestrian, hunting and sporting expertise.
Rodriguez-Banks added, “We are kick-starting the new service with an exceptionally strong property portfolio of residential, investment and commercial properties for country pursuit enthusiasts. Recent instructions on exclusive properties such as the Montenmedio Golf and Country Club and Mas El Castell are a testament to the company’s strength in attracting high-end commercial and residential estate vendors to Lucas Fox”.
Vaughan, summarized the new appointment, “The department, headed by Charlotte, is in line with our company policy of offering high quality staff expertise to offer our best property search and advice”.